Ad Campaigns
NueGo launches campaign spotlighting women employees
Mumbai: NueGo, an intercity electric coach service from GreenCell Mobility launched a new campaign, honouring its women coach captains and hosting National Girl Child Day. The campaign, called “Breaking barriers with NueGo”, spearheaded by the brand, NueGo, features empowering stories from NueGo’s accomplished women coach captains and cabin hosts.
“At NueGo, we greatly value diversity and inclusion. We are thrilled to spotlight our talented women employees with this inspirational campaign,” said GreenCell Mobility MD & CEO Devndra Chawla. “Their stories of determination in pursuing their passions in roles historically held by men demonstrate the power of breaking barriers. On National Girl Child Day, we reaffirm our commitment to empowering women and girls across India.”
The campaign includes video interviews and profiles detailing the motivations and milestones of NueGo’s pioneering women employees. From learning to drive large coaches to managing teams of drivers and hosts, these women prove that girls can achieve anything they set their minds to.
“We hope this campaign inspires women everywhere to dream big and believe in themselves,” added Devendra Chawla. “At NueGo, we will continue our efforts to promote equality and open up opportunities for women. Because when girls and women are empowered, society as a whole benefits.”
NueGo excels in traditional bus travel, seamlessly blending the comfort of flight-like travel with the ethos of eco-friendly mobility. Commuters on these routes are ensured an exceptional journey, where they are assisted to their seats, provided with clean, disinfected tissues and water bottles, and can indulge in a serene ride aboard NueGo’s noiseless AC electric buses. The coaches are also equipped with state-of-the-art features, offering unparalleled safety and comprehensive convenience to passengers.
NueGo places a strong emphasis on the safety and comfort of its guests, exemplified by the establishment of upscale lounges. Travellers awaiting their NueGo buses can indulge in a variety of amenities within these lounges. These fully air-conditioned spaces offer facilities such as immaculate and sanitized restrooms, charging points, and F&B services, among others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
