MAM
NueGo partners with new film ‘Khel Khel Mein’
Mumbai: GreenCell Mobility’s NueGo, an electric intercity bus brand, has announced a collaboration with the highly anticipated Bollywood film “Khel Khel Mein.” With an impressive ensemble cast including Akshay Kumar, Vaani Kapoor, Ammy Virk, Taapsee Pannu, Fardeen Khan, Pragya Jaiswal & Aditya Seal. This film promises to be a comedic and thought-provoking exploration of friendships and relationships.
“Khel Khel Mein,” directed by Mudassar Aziz and produced by T-Series Films, Wakaoo Films, and KKM Film Production. The film will be released on 15 August 2024, and is expected to entertain audiences with an engaging storyline and stellar performances.
This collaboration reflects NueGo’s dedication to innovation, sustainability, and cultural engagement, which complements the film’s dynamic and entertaining spirit. To commemorate this collaboration, NueGo is offering an exclusive 10 per cent discount on all flights. Passengers can take advantage of this offer by booking through the NueGo app and website (www.nuego.in) and using the code “KKM”. This special offer is only valid for a limited time and encourages environmentally conscious travelers to experience sustainable intercity travel at a reduced cost.
GreenCell Mobility CEO & MD Devndra Chawla stated, “NueGo is excited to partner with the star-studded cast of Khel Khel Mein, including Akshay Kumar, Taapsee Pannu, Ammy Virk, and more! Get ready for a blockbuster journey that’s both thrilling and eco-friendly! Our partnership aims to accelerate awareness of comfortable sustainable inter-city travel, making every journey a greener one.”
NueGo’s extensive network spans more than 100 cities across the country, ensuring that passengers not only arrive at their destination but also have a safe and comfortable journey. NueGo, a symbol of modern travel, offers dependability and comfort to travelers across the country.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
