Brands
NueGo collaborates with Telugu film “Hi Nanna”
Mumbai: NueGo, an electric bus brand by GreenCell Mobility, is thrilled to announce its partnership with the highly anticipated Telugu movie “Hi Nanna.” This collaboration marks a significant milestone as it is the first time GreenCell Mobility has joined hands with a Telugu film, showcasing the brand’s commitment to broadening its partnerships and reaching a wider audience.
As part of this partnership, travelers can save 10% off on all routes by booking tickets through the NueGo website and entering the promotional code “HINANNA.” This limited-period offer will be active from 28 November 2023 until 31st December 2023, providing a unique opportunity for both moviegoers and NueGo users to experience cost-effective and environmentally friendly transportation while immersing themselves in the entertainment provided by the upcoming film “Hi Nanna.”
Speaking on the collaboration, GreenCell Mobility CEO & MD Devndra Chawla said, “Our partnership with the team behind ‘Hi Nanna’ and its stellar cast, including Nani, is a harmonious blend of entertainment and sustainable mobility. By bridging these two facets of people’s life together, we hope to enhance the awareness about environmentally friendly mobility to a much larger audience. This collaboration demonstrates our dedication to providing clean and green mobility solutions.”
Commenting on the collaboration, VYRA Entertainments founders Vijender Reddy Teegala, Venkata Mohan Prasad Cherukuri and Satyanarayana Murthy Kalagara said in a joint statement that, “We at VYRA Entertainments are thrilled to announce a groundbreaking collaboration with NueGo for the highly anticipated Telugu film #HiNanna. In a stride towards a sustainable future, Hi Nanna will be hitting the road in style. We aspire to raise widespread awareness about clean mobility solutions, underscoring our unwavering commitment to a greener future.”
NueGo leaves no stone unturned in delivering a smooth, consistent experience to its passengers. Mobile charging points, generous leg space, and comfortable reclining seats create an environment akin to air travel. NueGo sets the bar high with an array of safety features which include robust measures such as CCTV surveillance, driver breath analysers, driver monitoring systems, and speed limit checks. To ensure utmost safety, NueGo’s coaches undergo 25 meticulous safety checks, encompassing both mechanical and electrical inspections. This focus on safety makes NueGo a preferred travel companion, especially for female passengers seeking a secure journey.
NueGo now operates routes from Delhi to Chandigarh, Delhi to Agra, Delhi to Jaipur, Delhi to Shimla, Delhi to Ludhiana, Delhi to Dehradun, Agra to Jaipur, Gurgaon to Agra, Indore to Bhopal, Bengaluru to Tirupati, Chennai to Tirupati, Chennai to Bengaluru, Chennai to Pondicherry, and Hyderabad to Vijayawada, among others.
Tickets for travel on its operating routes can be conveniently booked through NueGo’s official website (https://nuego.in/) or via digital platforms like the NueGo app, Redbus, Paytm, EaseMyTrip and Abhibus.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
