Ad Campaigns
NTPC kickstarts campaign for Vigilance Awareness Week 2024
Mumbai: The three-month-long campaign in the run-up to the Vigilance Awareness Week 2024 at NTPC was launched by NTPC’s chief vigilance officer Rashmita Jha at New Delhi on 16 August 2024. Vigilance officers posted across NTPC participated in this programme through video conferencing.
Speaking on the occasion, Jha appealed all vigilance officers to work on areas outlined by the Central Vigilance Commission for the three-month-long campaign. She asked all the vigilance officers for extensive outreach through various methods such as plays, quizzes, informative videos, audios, jingles, and vendor meetings. She also encouraged exploring innovative approaches to enhance vigilance awareness during the interaction.
She also urged the vigilance officers to continuously strengthen the culture of integrity both within the organisation and in the broader community for the nation’s prosperity. All senior officials of corporate vigilance were present on this occasion.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
