Brands
Cairn India pockets seven PR awards
MUMBAI: Cairn India Ltd., the nation’s largest private sector oil and gas exploration and production (E&P) company, currently accounting for almost 30 per cent of India’s crude oil production, has won seven awards for its communication collaterals at the Annual Communications Awards organised by Public Relation Council of India (PRCI).
Other prominent winners at the events were IBM, NTPC, GVK, IOCL, Aditya Birla Group, DMRC, GMR, BEML Godrej and Biocon etc.
Cairn India is one of the largest independent oil and gas exploration and production companies in India. A subsidiary of Vedanta Limited; part of the Vedanta Group, a globally diversified natural resources group, Cairn India has operational offices in Andhra Pradesh, Gujarat, Rajasthan and Tamil Nadu.
The awards were given at an event held as part of PRCI’s 11th Global Communication Conclave 2017 in Bangalore, early this month. Cairn India also received ‘Champion of Champions’ trophy for bagging maximum number of awards. The awards were presented by Karnataka minister of social welfare H. Anjaneya and Karnataka minister of state (independent charge) information technology & bio-technology Priyank Kharge.
Cairn India Arun Arora chief communication officer Arun Arora, and assistant manager – corporate communication Hari Singh received the awards.
Below is the list of awards won by Cairn India Ltd. for various communication collaterals:-
|
Cairn CSR Brochure |
Gold Award |
|
Cairn e-newsletter – e’finder |
Silver Award |
|
Cairn Annual Report 2015-16 |
Silver Award |
|
Cairn CSR Film |
Silver Award |
|
Cairn Café Film |
Bronze Award |
|
Cairn Table Calendar 2017 |
Bronze Award |
|
Cairn Social Media Campaign – ‘Hamari Indian Family’ |
Appreciation Award |
|
Special overall recognition (for bagging maximum number of awards) |
Champion of Champions trophy |
Commenting on this feat, a Cairn spokesperson said, “What makes this special is that all the creative work on collaterals was carried out in-house, by our team. The team worked with tremendous dedication and innovative approach to bring these collaterals to life.”
Around 100 companies participated in the event and 86 pitched for awards in various collateral categories.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
