Brands
Novotel Mumbai Airport names Anjum Sheikh as front office manager
Hospitality professional with 13 years’ experience to boost guest services
MUMBAI: Novotel Mumbai International Airport has appointed Anjum Sheikh as front office manager, effective 20 April 2026, strengthening its leadership team in guest services.
With over 13 years of experience in front office operations, Sheikh brings a strong track record in managing guest experiences, streamlining operations and leading high-performing teams. Her approach has consistently focused on delivering seamless and efficient service while maintaining high standards of hospitality.
Before joining Novotel Mumbai International Airport, she held key roles at The Westin Mumbai Garden City, Grand Hyatt Mumbai and Trident Nariman Point, where she contributed to strengthening service standards and mentoring teams to enhance guest satisfaction.
Welcoming the appointment, Novotel Mumbai International Airport general manager Rachita Sood said, “We are delighted to welcome Anjum to the Novotel Mumbai International Airport team. Her extensive experience, operational expertise, and commitment to guest satisfaction make her a valuable addition to our leadership team.”
She added, Novotel Mumbai International Airport general manager rachita sood said, “We are confident that her dynamic approach and passion for service excellence will further strengthen our front office operations and enhance the overall guest experience.”
With Sheikh stepping into the role, the hotel aims to further elevate its service standards and reinforce its focus on delivering memorable guest experiences.
Brands
YouTube ads see 47 per cent view rate, 55 per cent CTR lift:Â VDO.AI
Report finds contextual targeting boosts performance and brand safety
NEW DELHI: Context is proving to be more than just king on YouTube. A new report by VDO.AI shows that ads aligned with relevant content environments are delivering view rates of up to 47 per cent and click-through rate gains of as much as 55 per cent.
According to the YouTube Advertising Trends Report, campaigns that match ad placements with contextual content outperform those relying purely on audience targeting. View rates rose from 31.9 per cent to as high as 47 per cent when ads were aligned with relevant content, while brand suitability scores improved significantly from around 70 per cent to over 95 per cent.
The study, based on campaign data across seven verticals, highlights that the content environment is often the defining factor between average and high-performing campaigns. Real estate brands advertising alongside home tours and interior content recorded the highest gains, with CTR uplifts ranging between 40 per cent and 55 per cent. Automotive campaigns aligned with car reviews and test drives saw increases of 35 per cent to 50 per cent, while consumer electronics brands placed next to tech reviews and unboxing videos delivered gains of 30 per cent to 45 per cent.
The trend extended across other sectors as well. FMCG, health and wellness, finance and edtech categories saw improvements ranging from 20 per cent to 45 per cent, depending on the degree of contextual alignment. At a more granular level, retail campaigns saw CTRs rise from 0.84 per cent to between 1.2 per cent and 1.8 per cent, while travel campaigns improved from 0.78 per cent to between 1.1 per cent and 1.6 per cent.
Commenting on the findings, VDO.AI co-founder Arjit Sachdeva said, “There is a growing body of evidence that audience targeting alone does not fully explain YouTube campaign performance. Campaigns aligned to relevant content environments consistently outperform unaligned ones on every measured metric.”
He added, “For the industry, the lesson is that context is not a refinement of audience targeting. It is a parallel input that deserves equal rigour at the planning stage.”
The report signals a shift in how digital advertising effectiveness is being evaluated. While marketers have traditionally focused on who they are targeting, the findings suggest that what users are watching at the moment an ad appears may be just as critical.
As video consumption continues to expand across devices and formats, contextual targeting is emerging as a key lever for both performance and brand safety, reshaping how campaigns are planned and optimised.
