MAM
Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india
MUMBAI: Norwegian Cruise Line Holdings Ltd. has appointed Actimedia PR, a leading lifestyle agency, as its PR Communications consultant for its corporate brand communication needs & its three cruise brands namely- Norwegian Cruise Line, Oceania Cruises & Regent Seven Seas Cruises.
“We are pleased to associate with Actimedia as our communications partner. We are constantly striving towards communicating our compelling brand story in the Indian market. Actimedia PR, with their expertise in handling an extensive portfolio of lifestyle clients, will help us achieve that goal.” Said, Manoj Singh, Country Head, Norwegian Cruise Line Holdings Ltd, India.
“Actimedia is delighted to partner with Norwegian Cruise Line Holdings at a time when the popularity of cruising in India is growing. We will strengthen the presence of their brands in India, and enthuse patrons to choose cruises to explore cities, countries, cuisines and adventure across the world. said, Amitabh Saksena, Director, Actimedia PR.
Norwegian Cruise Line Holdings (NCLH) is the world’s third largest cruise operator, with three market-leading, award-winning brands: Norwegian Cruise Line – innovator in premium-contemporary cruising, delivering enhanced freedom and flexibility; Oceania Cruises, leader in upper-premium cruising, renowned for The Finest Cuisine at Sea™; and Regent Seven Seas Cruises, its luxury brand offering guests An Unrivalled Experience™.
Actimedia is currently working with Forevermark Diamonds, Havaianas, Limeroad, Inorbit Malls, Endemol Shine India, Emerald India, Amagi amongst many others and has a strong track record in the lifestyle & entertainment space.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
