Actimedia wins IAGES brief as gold body pushes for trust and clean standards

MUMBAI: Actimedia PR & Digital has secured the national communications mandate for the Indian Association for Gold Excellence and Standards, the country’s first industry-led self-regulatory body for the gold sector.

IAGES aims to tighten standards across the gold value chain by setting industry-made compliances, using third-party verification and promoting a culture of trust and transparency. The body positions its accreditation as a trusted assurance for consumers that a jeweller meets credible and ethical standards.

“This is an industry-led initiative that will reshape India’s gold trade with a clear code of conduct rooted in credibility, authenticity and responsibility. It marks a turning point in how India sells and buys gold. We are pleased to have Actimedia guide us through this journey,” said IAGES chief executive Kaushlendra Sinha.

Actimedia PR & Digital is a long-running boutique communications firm with nearly three decades of experience working with major Indian and global brands. It is also India’s exclusive representative within the Travel Lifestyle Network.

“IAGES is on an ambitious mission to raise the bar in one of India’s most fragmented yet promising sectors. We look forward to shaping its narrative and taking its vision across the country,” said Actimedia PR & Digital founder and director Amitabh Saksena.

IAGES says its accreditation gives buyers confidence that an accredited jeweller is compliant, transparent and trustworthy, helping create a cleaner and more accountable gold ecosystem.