MAM
Actimedia wins IAGES brief as gold body pushes for trust and clean standards
MUMBAI: Actimedia PR & Digital has secured the national communications mandate for the Indian Association for Gold Excellence and Standards, the country’s first industry-led self-regulatory body for the gold sector.
IAGES aims to tighten standards across the gold value chain by setting industry-made compliances, using third-party verification and promoting a culture of trust and transparency. The body positions its accreditation as a trusted assurance for consumers that a jeweller meets credible and ethical standards.
“This is an industry-led initiative that will reshape India’s gold trade with a clear code of conduct rooted in credibility, authenticity and responsibility. It marks a turning point in how India sells and buys gold. We are pleased to have Actimedia guide us through this journey,” said IAGES chief executive Kaushlendra Sinha.
Actimedia PR & Digital is a long-running boutique communications firm with nearly three decades of experience working with major Indian and global brands. It is also India’s exclusive representative within the Travel Lifestyle Network.
“IAGES is on an ambitious mission to raise the bar in one of India’s most fragmented yet promising sectors. We look forward to shaping its narrative and taking its vision across the country,” said Actimedia PR & Digital founder and director Amitabh Saksena.
IAGES says its accreditation gives buyers confidence that an accredited jeweller is compliant, transparent and trustworthy, helping create a cleaner and more accountable gold ecosystem.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
