Brands
Non-FMCG brands lead pre-Diwali TV ad spending
BENGALURU: FMCG brands are generally the biggest advertisers on television. However, in week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017), just one FMCG brand was present in the Broadcast Audience Research Council (BARC) weekly list of top 10 brands (Across Genre: All India (U+R): 2+ Individuals) in terms of television insertions. Week 41 was the penultimate week before India’s biggest festival week – Diwali. The FMCG brand was Closeup Ever Fresh, ranked ninth in terms of television insertions with 7,458 advertisements.
In week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017) four FMCG brands- Dettol Cool Soap, Dove Cream Bathing Bar, Close Up Ever Fresh and Santoor Sandal And Turmeric were present in BARC’s weekly top 10 brands list. The total number of television insertions by the top 10 brands in week 41 of 2017 declined to 90,912 as compared to 94,262 in week 40.
Two brands each from two wheeler automobiles, jewellery and mobile phones, and one brand each from online ecommerce, government, FMCG and DTH made up the list of top 10 brands on television in terms of insertions for week 41 of 2017.
In the previous week (week 40) four FMCG brands, two brands each from the jewellery and mobile phones space and one brand each from online ecommerce and mobile services made up the weekly list of BARC’s top 10 brands in terms of television insertions.
The Indian arm of the global ecommerce giant Amazon topped the lists with 22,668 and 13,490 insertions in weeks 40 and 41 of 2017 respectively. The brand was hawking its second Great Indian Sale that took place less than a month after the first one.
Please refer to the table below for top 10 brands in terms of television advertising for week 40 and 41 of 2017.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
