MAM
Non C&S homes serviced better by Disney, says BVTI
MUMBAI: Even though Disney may not be entering India in the near future, the little mouse seems determined to derive the maximum mileage out of its presence in the country.
In what seems to be a series of ads targeting the advertising fraternity, Buena Vista, the agency that markets the little mouse and his coterie in India, have been stressing the fact that Mickey and his friends enjoy more clout with audiences than any other cartoon character. While the earlier campaign quoted statistics to show that the Disney reach outstripped that of rival kids’ channels, the second in the series claims that when it comes to reaching kids, Disney has C&S channels for breakfast.
Disney blocks on TV, says the company, reach a larger user base across product categories, including families that do not have access to C&S networks. Products like toothpastes, milkfood drinks, ketchups, baby foods and biscuits are unable to get through to a major chunk of non C&S homes in 1 lakh plus all SEC homes, says the company. A similar story exists in the SEC ABC homes in 1 lakh plus towns, says Buena Vista.
The figures show that anywhere between 20 per cent (for ketchups and sauces) and 48 per cent (for biscuits) of targeted users are not reached by C&S homes. DD Metro, which airs a maximum of Disney shows, is an ideal medium for such products, it says. The Disney on TV plan on DD Metro claims to deliver a 27 per cent reach at 1+ with 122 GRPs, and a CPT of 81 with just one spot per Disney Funtime show for one month.
The company had earlier claimed that among the valued SEC A,B and C audiences, the reach of Disney characters is 59 per cent more than its current crop of rival. Disney, overall, reaches over 10 million persons in the country, claims the company.
Stressing on cost effectiveness, BVTI says that Disney is also 38 per cent more cost effective than its nearest rival on an investment of Rs 5,00,000. Even targeting only the SECs A, B and C, Disney on television can deliver 83 per cent more reach, at 22 per cent lesser CPT.
With hour long daily slots and weekly slots on channels as diverse as Sony, DD Metro, Eenadu and Sun, Disney characters speak English, Hindi as well as South Indian languages. While the entry of a dedicated Disney channel in India continues to hang fire, it is currently Cartoon Network that is making hay in the children’s segment in the country.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
