MAM
Noise’s flagship Luna Ring now comes to select offline retail stores
Mumbai: Building on the online success of its Luna Ring, Noise, India’s leading smartwatch and connected lifestyle brand, now extends its flagship product’s accessibility and premium experience to select Reliance Digital, and Vijay Sales stores across 6 cities – Delhi-NCR, Mumbai, Pune, Bengaluru, Chennai and Hyderabad. Committed to harnessing the power of technology for good, this expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.
To further expand its reach, Luna Ring’s entry into offline stores marks a strategic move. This in-store presence allows Noise to cater to a wide consumer base, extending beyond the online tech-savvy population and tapping deeper into Bharat. Additionally, by offering a hands-on experience in stores, customers can now explore Luna Ring firsthand, fostering a deeper understanding and appreciation for its features. This in-store presence not only reinforces Noise’s dedication to offering premium products at aspirational prices but also provides a premium touchpoint for potential customers to experience the product immersively.
Commenting on the expansion, Noise co-founder Amit Khatri said, “We take immense pride in introducing the much-awaited Luna Ring at select brick-and-mortar stores, bringing the premium experience to our community of Noisemakers. Through Luna Ring, we want to empower consumers to elevate their lifestyle through seamless technological integration, allowing them to take complete control of their well-being and performance. By joining forces with leading retail partners, we can provide an immersive experience for customers who prefer to explore technology before they buy.”
Engineered to catalyze a transformative lifestyle shift, the Luna Ring is an ideal wearable to augment your daily performance with the best-in-class features in the category. With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep. Beyond being a smart ring, the new form factor embodies a philosophy of self-discovery, sparking a transformative shift in lifestyle. It encourages users to rise to brilliance by understanding their bodies, recognising their limits, and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle. Recently, the brand has also brought the power of Artificial Intelligence to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.
Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from the retail stores.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
