Noise wins best of IFA as Indian wearables brand takes Berlin by storm

MUMBAI: Noise, India’s leading connected lifestyle brand, has scored a global breakthrough at IFA Berlin 2025, one of the world’s largest consumer electronics showcases.

The homegrown firm unveiled its latest line of smartwatches and wearables, designed to rival global leaders, and walked away with Techradar’s coveted “best of IFA” award, a recognition shared by few Indian brands on the international stage.

“When a bootstrapped Indian company can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said Noise, co-founder, Gaurav Khatri.

Founded as a bootstrapped venture and now backed by Bose as its first strategic investor, Noise has built its reputation on design, innovation and affordability. Its R&D arm, Noise Labs, is credited with several industry-first patents, while the brand also pushes domestic manufacturing under ‘Make in India.’

With leadership in India’s smartwatch market and now a global award under its belt, Noise is positioning itself not just as a national champion but as a serious contender in the global connected lifestyle ecosystem.