Brands
Noise unveils advanced Luna Ring features amid menstrual health knowledge gaps
Mumbai: The latest survey by Noise, India’s leading smartwatch and connected lifestyle brand, reveals that 82 per cent of women recognize they have menstrual health issues, indicating high self-awareness. However, less than 7 per cent of women have received education about these issues, highlighting a significant gap in education and access to accurate information. This reflects the notable challenges faced by the women’s health industry, particularly in menstrual health. Many women struggle with irregular periods, PCOS, and other menstrual-related issues that often go unrecognized or unaddressed due to a lack of education and societal taboos. Additionally, these issues are often missed by traditional health trackers.
The survey with ~ 1200 women was conducted by the brand to better understand the current state of menstrual health education, the challenges women face, and to identify the gaps that need to be addressed.
Noise Survey’s Health Insights:
1 82 per cent of women recognize they have menstrual health issues, indicating high self-awareness, however, less than 7 per cent of women have been educated about these issues
2 26.3 per cent of women find it embarrassing to discuss menstrual issues with their families
3 68.1 per cent feel that men in their lives lack an understanding of menstrual health
4 71 per cent of women believe discussing menstruation is a taboo topic in college or the workplace
5 35 per cent of obese women have PCOS as an underlying concern
In response to these insights, Noise aims to bridge the gap in women’s health tracking by launching an advanced women’s health tracking feature to its flagship Luna Ring. Recognizing that menstrual health is a vital component of overall wellness, this latest update is designed to provide personalized menstrual health insights and predictions, catering to the diverse needs of women with varying menstrual patterns. By aiming to empower women with precise and actionable insights, this upgrade represents a significant step towards a holistic approach to wellness.
Key Features of the Latest Update Include:
1 Period and Symptom Tracker: Users can log their periods, track past cycles, and record various symptoms associated with their menstrual cycle. This includes logging period flow intensity, which helps Luna Ring to understand individual menstrual health better.
2 Smart Period Predictions: Leveraging user patterns, basal temperatures, SPO2 levels, and other biomarkers, Luna Ring offers smarter predictions about fertile days and upcoming periods. With continuous usage, Luna Ring’s predictions adapt to individual cycle changes, providing personalized insights.
3 Luna AI Assistance: Navigating menstrual health can be complex, and some questions might feel too private to ask. The Luna AI provides confidential and secure answers to common queries about menstrual cycles, ensuring users receive accurate information while maintaining their privacy.
Motherhood Hospitals, Gurgaon, senior consultant – obstetrics and gynecology Shweta Wazir said “Currently, about 14 to 25 per cent of women experience irregular menstrual cycles, significantly affecting their overall well-being. The advent of new-age, AI-driven lifestyle products represents a transformative shift in women’s health management. These tools empower women by providing precise, real-time data and personalized insights into their menstrual health. With accurate cycle tracking, symptom logging, and fertility predictions, women can better understand their bodies and make informed health decisions. This technological advancement cultivates greater control and confidence, allowing women to proactively manage their health and improve their quality of life.”
Commenting on the launch, Noise co-founder Amit Khatri said “With this new feature in our Luna Ring, we aim to support women in taking control of their health and achieving their best selves, acknowledging that a comprehensive approach to wellbeing must include focused attention on menstrual health. This initiative marks a significant step forward in our ongoing efforts to create a more inclusive and responsive health-tracking ecosystem in the industry.”
Luna Ring is an ideal wearable to augment daily performance with best-in-class features. With 98.2 per cent accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet-grade titanium body, and featuring a fighter jet-grade titanium body, the Luna Ring tracks over 70 body metrics. From activity and readiness to sleep quality, Luna Ring provides users with meaningful insights to unlock their full potential.
More than just a smart ring, the Luna Ring embodies a philosophy of self-discovery, encouraging users to rise to brilliance by understanding their bodies and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle. Recently, the brand has also brought the power of Artificial Intelligence and stress-tracking features to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.
Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from lunazone.com and select retail stores.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
