MAM
Noise joins the Spirit of IPL with Season 2 of Noise Premier League
Mumbai: As cricket fever grips the nation with the onset of the Indian Premier League, Noise, India’s leading smartwatch and connected lifestyle brand, is thrilled to announce the second season of the Noise Premier League (NPL). This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app. With the second season of NPL, Noise reaffirms its commitment to nurturing a dynamic community of Noisemakers nationwide while providing a platform for engaging and immersive sports experiences.
Building upon the success of its inaugural season, which garnered participation from over 2 million unique users, NPL Season 2 promises an even more enriching and interactive experience with bigger prizes and prestigious partnerships. By accurately predicting IPL match winners, participants can earn NPL points, with each correct prediction earning them 8 points. Accumulating NPL points unlocks a range of benefits and rewards for users, including thrilling prizes, enhancing the overall experience and motivating ongoing engagement with the platform. Alongside the match predictions, a standout feature of this season is the introduction of dynamic watch faces displaying modified logos of IPL teams, providing users with a personalized way to showcase their support.
This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win exciting prizes, fueling the excitement and motivation. Additionally, the Fun Zone offers users the chance to engage in a Super Over quiz and spin the wheel for a shot at lucrative rewards. With these additional activities, NPL Season 2 aims to provide participants with a comprehensive and engaging platform that combines the thrill of cricket predictions with the motivation to lead a healthy and active lifestyle.
Noise co-founder Amit Khatri said, “Our NoiseFit App has become a hub for community engagement, emerging as the top app in India. With the IPL season on, we have taken another innovative initiative through the second edition of NPL, that aims to build an experience-led ecosystem not just getting users to live the spirit of the cricketing tournament but also empowering them to embrace a healthier lifestyle.
The second season also boasts collaborations with renowned brands including Bajaj, Ampere, HRX, Puma, Honda, Jimmy’s Cocktails, Bella Vita, FanCode, My11Circle and more. These partnerships elevate the user experience by offering a wider selection of remarkable prizes, including vouchers, exclusive merchandise, and exciting hampers.
The NoiseFit App stands out as a leader in the Health & Fitness category, holding the No. 1 position on Android’s Google Play Store and the No. 2 position on iOS’s App Store in India.
Developed in-house, this app exemplifies Noise’s commitment to consumer-centricity and meaningful innovation. With over 10 million active downloads, the app offers the health-conscious community a comprehensive suite of features for tracking, monitoring, and enhancing their wellness journeys. Moreover, its community feature fosters collaboration among users to achieve fitness goals collectively, while data-led insights elevate its significance beyond a typical fitness app.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
