MAM
Noise joins the Spirit of IPL with Season 2 of Noise Premier League
Mumbai: As cricket fever grips the nation with the onset of the Indian Premier League, Noise, India’s leading smartwatch and connected lifestyle brand, is thrilled to announce the second season of the Noise Premier League (NPL). This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app. With the second season of NPL, Noise reaffirms its commitment to nurturing a dynamic community of Noisemakers nationwide while providing a platform for engaging and immersive sports experiences.
Building upon the success of its inaugural season, which garnered participation from over 2 million unique users, NPL Season 2 promises an even more enriching and interactive experience with bigger prizes and prestigious partnerships. By accurately predicting IPL match winners, participants can earn NPL points, with each correct prediction earning them 8 points. Accumulating NPL points unlocks a range of benefits and rewards for users, including thrilling prizes, enhancing the overall experience and motivating ongoing engagement with the platform. Alongside the match predictions, a standout feature of this season is the introduction of dynamic watch faces displaying modified logos of IPL teams, providing users with a personalized way to showcase their support.
This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win exciting prizes, fueling the excitement and motivation. Additionally, the Fun Zone offers users the chance to engage in a Super Over quiz and spin the wheel for a shot at lucrative rewards. With these additional activities, NPL Season 2 aims to provide participants with a comprehensive and engaging platform that combines the thrill of cricket predictions with the motivation to lead a healthy and active lifestyle.
Noise co-founder Amit Khatri said, “Our NoiseFit App has become a hub for community engagement, emerging as the top app in India. With the IPL season on, we have taken another innovative initiative through the second edition of NPL, that aims to build an experience-led ecosystem not just getting users to live the spirit of the cricketing tournament but also empowering them to embrace a healthier lifestyle.
The second season also boasts collaborations with renowned brands including Bajaj, Ampere, HRX, Puma, Honda, Jimmy’s Cocktails, Bella Vita, FanCode, My11Circle and more. These partnerships elevate the user experience by offering a wider selection of remarkable prizes, including vouchers, exclusive merchandise, and exciting hampers.
The NoiseFit App stands out as a leader in the Health & Fitness category, holding the No. 1 position on Android’s Google Play Store and the No. 2 position on iOS’s App Store in India.
Developed in-house, this app exemplifies Noise’s commitment to consumer-centricity and meaningful innovation. With over 10 million active downloads, the app offers the health-conscious community a comprehensive suite of features for tracking, monitoring, and enhancing their wellness journeys. Moreover, its community feature fosters collaboration among users to achieve fitness goals collectively, while data-led insights elevate its significance beyond a typical fitness app.
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
