Ad Campaigns
NoBroker.com launches new TVC to lure more buyers
MUMBAI: NoBroker.com, peer-to-peer real estate platform, recently launched a multi-city campaign to highlight its strength in buy/sell category after having established its leadership in the rental space. Conceptualised and created by BlueBot films, the TVC breaks the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home.
As much as Rs 120,000 crore is spent as real estate brokerage in India every year. NoBroker enables better matchmaking between prospective buyers and sellers to drive significant savings in terms of time, money, and effort.
As per NoBroker.com’s latest real estate report, as many as 64% tenants are looking to buy a house in 2020. Launched across the cities- Mumbai, Pune, Bangalore, and Chennai, Hyderabad and Delhi-NCR, the ad campaign targets buyers through multiple mediums. The campaign would be seen across National and Regional GEC, News and Movies. To augment the efficacy, the films are dubbed into respective vernacular languages for regional markets. The campaign would get amplified on digital and social platforms through multiple short format films and creatives. The campaign’s hashtag is #BuyBinaBrokerage.
"NoBroker helps save over INR 1200 crores in brokerage annually. It sells over 1500 properties a month. We are already leaders in rental category across cities where we are present. This campaign would position us as a leader in the buy/sell space as well," Co-founder and CBO of Nobroker.com Saurabh Garg said.
Siva Prasad, Director Marketing at NoBroker.com said, “This campaign is designed to break the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home. We are targeting buyers who are financially smart and appreciate a more autonomous and brokerage-free process of buying a property.”
NoBroker.com is a one-stop shop for home buying and associated needs such as home-loans, legal advice and interiors. In a short span since its launch, NoBroker.com has disrupted the Indian residential and commercial real estate markets through its innovative peer-to-peer approach. Leveraging cutting-edge technologies and AI-assisted tools, the platform eliminates brokers from the property search and discovery value chain to facilitate direct connections between property owners and property seekers. The platform has also introduced several unique features to address information asymmetry and to deliver end-to-end real estate solutions to its customers. The platform has been consistently featured amongst the most disruptive tech start-ups in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
