Ad Campaigns
Niyo launches #ZeroToHero campaign
Mumbai: Niyo, a travel-banking fintech company, is kicking off the festive season with a new campaign that aims to make international travel and financial services easier and more affordable for all.
Niyo is putting customers first, just in time for the holiday season, with an unbeatable offering of zero fees across various services, including forex, flights, visas, ATMs, remittances, and mutual funds.
Leveraging pop culture – the campaign converts popular themes and imagery associated with mainstream movies into a series of tongue-in-cheek commercials that bring alive the value proposition of the brand.
Taking creativity to the next level, iconic characters have been reimagined to spotlight the zero-fee promise in a fun and relatable way. From Lion King becoming the ‘Zero Forex Markup King,’ to Taare Zameen Par transforming into ‘Forex Markup Zameen Par’ and Captain America turning into ‘Captain O Forex’; these are designed to resonate with our audience.
Niyo SVP – head of marketing & growth, Sushanth Ravikumar said, “At Niyo our endeavour has always been to simplify financial services while ensuring our users get value for their money, our goal with this campaign is to deliver both value and engagement to our users. This campaign reflects that ethos by combining our zero-fee promise with a creative, pop culture-inspired approach. By turning ‘zero’ into a hero, we have crafted a campaign that’s both engaging and informative, perfectly aligning with our mission to make financial solutions accessible and enjoyable. This festive season, zero is the real hero, and we are excited to see how our users embrace it.”
Through creative outreach across various channels, the campaign encourages travelers to maximize their savings and experiences with Niyo’s products and services. Niyo’s upcoming festive campaign highlights the significant savings that can be achieved by using its unique services. Whether flying, sending money, or paying bills, Niyo users will always be at the forefront of the financial revolution.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
