MAM
Nitin Agarwal joins Purplle.com as chief marketing officer
NEW DELHI- Former Hotstar VP marketing and user growth Nitin Agarwal has joined Purplle.com as a chief marketing officer. He will be in charge of Purplle’s marketing and growth.
Prior to this, Agarwal was associated with Sarva, an omnichannel fitness startup where he was leading the role of CMO and head of the digital business.
He has over 11 years of experience in creating new categories, building inspiring brands, and driving revenues across high growth, PE/VC backed businesses.
He worked with Hotstar for more than two years. Agarwal was instrumental in building ShopClues. He joined the brand in 2013 and helped it become the eighth unicorn in 2016. Apart from this, he led all marketing initiatives at ShopClues including branding & communication, media planning & buying, performance marketing, and mobile user acquisition.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
