MAM
Nilesh Thakkar moves on from GS TV to launch The Real Media People
MUMBAI: Media veteran Nilesh Thakkar, whose latest stint was with Aas Paas TV (the television wing of Gujarati daily Gujarat Samachar), has turned entrepreneur with his media venture – The Real Media People (TRMP).
The media agency will focus on providing media solutions to the real estate sector which is heavy on print and out of home media. It will also help players in the sector capitalise on the use of electronic media, which has not been used effectively by the builder community as yet.
Thakkar, the founder CEO of TRMP, said, “At TRMP, we shall give 360 degree solutions to builders who are still heavy on print and will generate additional revenue for all regional and national news channels by way of spot/non FCT/advertiser paid feature. Real estate is huge sector for print and this sector requires a personalised touch. We shall not operate like an ad agency but will act as consultants in promoting the clients.”
TRMP was inaugurated on the pious occasion of Vasant Panchami and will start full-fledged operations from 1 April. Thakkar will be joined by two more partners, whose identities will be revealed in due course of time. There are already some new channels that have tied up with TRMP.
Thakkar further said, “I started working at a very early age, practically during my school days. I always thought I shall retire early and start something on my own by the time I enter the early forties.”
Thakkar has 20 years of experience in the media business having spent seven in years in print with publications like Manorama, Abhiyaan and Chitralekha and 13 years with Zee, Star News, Star Ananda, Star Majha, Tv9 and Gujarat Samachar (GS Tv).
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
