MAM
Nilesh Thakkar moves on from GS TV to launch The Real Media People
MUMBAI: Media veteran Nilesh Thakkar, whose latest stint was with Aas Paas TV (the television wing of Gujarati daily Gujarat Samachar), has turned entrepreneur with his media venture – The Real Media People (TRMP).
The media agency will focus on providing media solutions to the real estate sector which is heavy on print and out of home media. It will also help players in the sector capitalise on the use of electronic media, which has not been used effectively by the builder community as yet.
Thakkar, the founder CEO of TRMP, said, “At TRMP, we shall give 360 degree solutions to builders who are still heavy on print and will generate additional revenue for all regional and national news channels by way of spot/non FCT/advertiser paid feature. Real estate is huge sector for print and this sector requires a personalised touch. We shall not operate like an ad agency but will act as consultants in promoting the clients.”
TRMP was inaugurated on the pious occasion of Vasant Panchami and will start full-fledged operations from 1 April. Thakkar will be joined by two more partners, whose identities will be revealed in due course of time. There are already some new channels that have tied up with TRMP.
Thakkar further said, “I started working at a very early age, practically during my school days. I always thought I shall retire early and start something on my own by the time I enter the early forties.”
Thakkar has 20 years of experience in the media business having spent seven in years in print with publications like Manorama, Abhiyaan and Chitralekha and 13 years with Zee, Star News, Star Ananda, Star Majha, Tv9 and Gujarat Samachar (GS Tv).
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
