MAM
Nielsen US announces new qualitative ratings partnerships
NEW YORK: Nielsen Media has entered into alliances with Scarborough Research to offer the NSI Profiler—a new qualitative television rating which combines Nielsen Station Index ® (NSI) ratings with Scarborough’s qualitative consumer indices.
This combination of Scarborough’s premier qualitative information with the NSI rating – the currency for television audience measurement – enables media planners to take lifestyle, shopping preference, and other consumer behaviors into account when determining the propensity of a viewer to tune into certain television programs.
The NSI Profiler will be made available through Scarborough’s PRIME NExT data analysis software to all clients who subscribe to both Scarborough Research and Nielsen’s local ratings service.
Scarborough Research president Bob Cohen was quoted as saying that an in-depth understanding of local viewer behaviour is necessary in today’s scenario. “The creation of this qualitative rating will add a new dimension to the buying and selling process and ultimately improve our client’s return on their investment,” he added.
Nielsen Media Research GM – local service Jack Oken mentioned that this was the next logical step in advancing qualitative service for their discerning clients.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
