MAM
Nielsen US announces new qualitative ratings partnerships
NEW YORK: Nielsen Media has entered into alliances with Scarborough Research to offer the NSI Profiler—a new qualitative television rating which combines Nielsen Station Index ® (NSI) ratings with Scarborough’s qualitative consumer indices.
This combination of Scarborough’s premier qualitative information with the NSI rating – the currency for television audience measurement – enables media planners to take lifestyle, shopping preference, and other consumer behaviors into account when determining the propensity of a viewer to tune into certain television programs.
The NSI Profiler will be made available through Scarborough’s PRIME NExT data analysis software to all clients who subscribe to both Scarborough Research and Nielsen’s local ratings service.
Scarborough Research president Bob Cohen was quoted as saying that an in-depth understanding of local viewer behaviour is necessary in today’s scenario. “The creation of this qualitative rating will add a new dimension to the buying and selling process and ultimately improve our client’s return on their investment,” he added.
Nielsen Media Research GM – local service Jack Oken mentioned that this was the next logical step in advancing qualitative service for their discerning clients.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
