MAM
Nicole Kidman is Chanel No 5’s new face
NEW YORK: Perfume and fragrance manufacturer Chanel has announced that Oscar winning actress Nicole Kidman The Hours will represent Chanel N° 5.
Kidman will be featured in all advertising for No 5, on a global basis from next year. She was chosen because she represents a unique standard of elegance and embodies the spirit and modernity of the brand.
Kidman will star in a TV commercial and print campaign for the iconic fragrance brand. Chanel’s artistic director Jacques Helleu, who has the worldwide responsibility for the No 5 advertising campaigns, has asked film maker Baz Luhrmann who directed Kidman in Moulin Rouge to conceive, direct and produce the campaign for Chanel.
Created in 1921, Chanel No 5 was revolutionary for its unique composition, contemporary bottle design and, of course, name. Chanel No 5 is a striking blend of jasmine, rose, ylang-ylang, patchouli and iris, gentled with amber and a sparkling aldehydic top note. Eternally modern and elegant, it claims to have become the world’s most famous and classic fragrance – and one of the best-selling fragrances of all time.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
