MAM
Tara Sutaria becomes new face of Madame
Mumbai: Western wear fashion brand Madame has signed on Tara Sutaria as the face of the brand. As a part of the association, the Bollywood actor will endorse the spring-summer and autumn-winter collection of the brand.
Madame is certain that its new collection and association with Sutaria will elicit excitement among its loyal clients as well as attract new buyers. “The collection will contain capsules such as Sorbet Blue, Lilac Sage, Indigo Breeze. Both clothing collections are aimed squarely at today’s women who desire to dress stylishly and keep up with the latest fashion trends,” it said in a statement.
“We are delighted to partner with Tara to endorse our new collections of Madame,” stated Madame head of marketing and communications Sumedha Jain. “This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams. I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”
Sutaria also expressed her excitement about this new venture as she said, “Confidence, paired with the perfect look, and you’re ready to take on the day. That’s why I’m excited to partner with Madame to bring all you lovely women the opportunity to ‘Make Now Yours’.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
