Brands
NEXION Sponsors the Darpana Academy of Performing Arts for artists residency
Mumba: Nexion, the Indo-Italian one of the production company of high-quality sintered stone, entered into a sponsorship agreement with the Darpana Academy of Performing Arts in Ahmedabad, India. This collaboration was proposed by Mallika Sarabhai, an influential figure in the city of Ahmedabad. She completed her MBA from IIM Ahmedabad and her Ph.D. from Gujarat University. Mallika established herself as an international activist, actress, and dancer in Indian classical dance.
Mallika is the daughter of Dr Vikram Sarabhai, a prominent figure in the field of science and development in India, considered the father of the country’s space program, and Mrinalini Sarabhai, dancer of Indian classical dance and the founder of the Darpana Academy of Performing Arts. Today, Mallika leads the Darpana Academy, preserving and promoting the rich artistic heritage of India.
This year, Mallika Sarabhai and Nexion decided to form a three-year partnership to sponsor an artist residency at the Darpana Academy. Thanks to Nexion, India hosted Massimiliano Troiani, an Italian director and son of a master in cinematographic photography, known worldwide for his work in documentary and theatre, and Laura Fasciolo, a renowned Italian set designer with years of experience in theatrical and museum exhibitions related to iconography and bibliography.
Massimiliano staged a reinterpretation of Shakespeare’s Macbeth, incorporating both Italian and Indian cultural elements. The show, which featured Mallika in a leading role, premiered at the 44th Vikram Sarabhai International Arts Festival of Natarani, Darpana Academy of Performing Arts, and will be going on tour.
Darpana Academy of Performing Arts founder Mallika Sarabhai expressed her joy in the collaboration stating, “Working on Macbeth with Massimiliano was a delightful experience. His diverse background as a theatre director, filmmaker, and puppeteer aligns well with the varied artistic fields at Darpana. The synergy between our culture and artistic approach allowed for the emergence of new and exciting elements during the collaboration.
She added, “The collaboration between Darpana and Nexion has been fueled by a shared passion for the arts. Nexion’s founder, Luca, recognizes the humanizing power of the arts and believes in providing support without interfering with the artistic vision. “
Nexion CEO Luca Majocch said, “Since its inception, we have brought the Italian way of doing business to India. With our commitment to societal contribution, we seamlessly align with Darpana Academy, celebrated for its rich legacy in promoting art and culture. Massimiliano’s participation in the residency further underscores our shared dedication and efforts. This commitment extends to our core values, where we prioritize people’s well-being through the consistent delivery of high-quality products. Our holistic approach interweaves cultural exchange and community well-being, creating a meaningful connection between our values and endeavors.”
Massimiliano Troiani, Italian Director, mentioned, “Embarking on a collaborative journey with Darpana is a captivating experience within a culturally rich environment, where artistic and technical talents seamlessly unite. My initial collaboration dates back to 2000 when I directed a performance inspired by the ancient Latin tale Aeneid. This journey emphasizes the lasting connection between India and Italy over the years, based on cultural connections that go beyond mere economic or political factors. Italy has contributed to scholars like Giuseppe Tucci and Weaver, enriching the understanding of Indian culture. Indian philosophy continues to captivate Italy, from poetry to pedagogical studies, as exemplified by Maria Montessori, who found inspiration in meeting Mahatma Gandhi.”
The goal of the production was to create a cultural bridge between Italy and India, celebrating the rich cultural heritage of both nations. The collaboration not only celebrated art and creativity but also contributed to strengthening ties between local and international communities, promoting cultural exchange, mutual learning, and the well-being of the community. Ahmedabad, as a meeting point between the two realities, is also where Nexion’s central office and production facility have found their home.
Here, in the heart of this city, Ahmedabad, not only products and projects come to life but also human connections that transcend geographical boundaries.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
