Ad Campaigns
News18 India launches ad campaign to announce its dominance in Hindi news segment
Mumbai: News18 India has launched a 360-degree media campaign to showcase its dominance in the Hindi news segment.
The Hindi news channel released a page one ad in all editions of Economic Times to showcase its leadership in the genre. The campaign will also go live on digital and social media, with extensive visibility on trade media as well.
The ad campaign launched in Tuesday’s Economic Times newspaper highlights News18’s comprehensive lead over Aaj Tak on TV as well as digital. The TV data shows that Aaj Tak has captured 8 Cr. AMA’s, much lower than News18 India, which garnered 8.88 cr. AMA’s. (Source: BARC | Metric: AMA’s | TG: NCCS All 15+ | Period: Wk 32’23, 24 Hours, All days | Market: HSM)
On the digital front, News18 India received 27 per cent more video views on Facebook compared to Aaj Tak in July. (Source: Crowdtangle, July, 2023) Moreover, News18 India was also ahead of Aaj Tak by 12 per cent in terms of YouTube views last month. (Source: Databeings, Video Views, Stats as of August 5 for all videos uploaded in July, 2023)
The targeted campaign with a hard-hitting, striking creative breaks the category code to drive home the message, and reiterates News18’s prominence in the Hindi news segment with a high impact.
News18 India has established a steady leadership in Hindi news segment for over a year now. By capitalizing on engaged viewership, bolstered by top prime time anchors such as Kishore Ajwani, Amish Devgan, Aman Chopra and Prateek Trivedi, News18 India aims to grow its market share, elevate brand perception and forge a deeper advertiser connection on the back of its increasing visibility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
