MAM
New-age tools for digital platforms to optimise their revenue generation
NEW DELHI: As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public opinion that there are several challenges in earning from digital promotions, many new tools now allow bloggers to earn, without the need to attain technical knowledge.
Digital marketing budgets of companies are receiving traction owing to the efficacy of online platforms. Products are marketed to reach larger audiences, thereby increasing sales by huge margins. Consequently, publishers need to utilise these tools to achieve better results and revenue. Through a compilation of five exquisite tools mentioned below, online content creators can make the most of the current times.
1. Moneylink
The Moneylink tool helps save a significant amount of time, as it eliminates the need to replace all the links with affiliate links manually, while providing opportunities for publishers to work with over 30,000 advertisers. The biggest draw for publishers and advertisers is the fact that monetisation is made easy. The ability to earn more has increased after widening the audience base, making it suitable for beginners, novices, or highly proficient publishers alike.
When Moneylink is integrated in a blog, users are relieved from viewing distracting, flashy ads, or banners. Instead, they see just the advertisers' links highlighted in the content they’re reading. Publishers (bloggers/content publishers) earn from the clicks by users, and purchases are made on the e-commerce websites. It is a preferred tool for those who run blogs and content-based platforms. The access to Moneylink is streamlined, as publishers can connect the tool directly through their Admitad account.
2. Admitad Bot
Designed as a bot on Telegram Messenger for publishers, content creators, etc, the tool is known for its agility and no-frills applicability. It can be used easily through mobile devices, allowing the swift creation of affiliate links from devices. In addition to this, it also checks deep links, supporting features on product pages of major e-commerce websites, and provides open access to over 30,000 advertisers.
It is instrumental in building traction for brands through social media influencer channels, as followers are more organic than mainstream marketing avenues. The simplicity of setting up the tool is an attractive feature for publishers, as it has been built exclusively for a younger audience that prefers using smartphones for handling everything.
3. Chrome Extensions
It is a link creation tool which is in the form of a browser extension. The design fulfils the requirements of bloggers, content sites, and those giving recommendations to people who wish to make money.
Registering for an Admitad Extension gives applicants a unique ID, which is inserted automatically into each link generated through the extension. It is created directly on the page of the partner store, as a single link to be copied. When a user clicks the link and purchases, the system records the response. It then indicates the link's location and lists all the details while rewarding the publisher for the transaction.
Recent updates on the tool allow publishers to add links to a list of favourites, which comes in handy for planning the content. It further simplifies the procedure of recording information, or documents, as the extension saves all information.
4. Universal Search
Search engine optimisation (SEO) has become the new focus area for advertisers to get better ranked during searches online through keywords. The Universal Search tool bases itself on the user searches and a concept called contextual advertising. If a user is looking for watches, the API and JavaScript integrated tool shows information on the brand as one of the first options to consider.
When people follow the links of the brands, the direct link is replaced by the affiliate link. It opens up the possibility of rewards to the publisher based on the actions that follow. Therefore, publishers can monetise using these tools as well. Apart from contextual advertising, traffic can also be built organically.
5. Unique promo codes
When video hosting sites like YouTube or Instagram make it impossible to use links that convert to affiliate links, promo codes are a safer bet. Content creators usually showcase details in the description out of compulsion, or present unique promo codes.
However, this tool allows the publisher to create a unique campaign according to his/her channel, through a promotional code of their choice. Every action taken through the code is registered with the system, making it easier even for offline operational modes, with brochures, receipts, catalogues, etc.
Therefore, the proliferation of new tools in the affiliate industry is helping shape the marketing decisions for publishers and advertisers. They are delivering solutions for all kinds of stakeholders, and the integration of the next generation of technologies will disrupt the ecosystem for content creators even further.
(The author is country manager, Admitad India. Indiantelevision.com may not subscribe to their views.)
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
