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NetRatings’ measurement service for online media community
NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that arms marketers and sales teams with trusted third-party validation of web site circulation. SiteCensus provides a focused, site-centric approach to audience analysis, delivering detailed information for niche and local market research needs.
As part of the Nielsen//NetRatings family of Internet research services, SiteCensus addresses the emerging business needs of media companies, content publishers and other Internet companies with in-depth measurements of key metrics, including visitors, page views, time spent and site demographics. SiteCensus expands the Nielsen//NetRatings product line by providing an intelligent solution for companies that are looking for comprehensive data and research metrics about their own sites or network of sites. The service sets a new standard for small Web site audience reporting through the following benefits:
— It provides focused and detailed research analysis for sites with smaller audience sizes
— In addition, it complements the Nielsen//NetRatings NetView Random Digit Dial measurement service and supplements larger size Web sites with different levels of site-centric analysis.
— Offers complete Web site total network circulation, reporting on data for content area audiences — within a site or network of sites.
— It justifies ad rates by showing prospects how client Web sites reach specific demographics.
— It tracks a site’s entire audience, including traffic from wireless and hand-held devices, Internet appliances, shared home and office computers, university PCs, as well as public terminals including libraries and Internet cafes.
An official release informs that the service’s census-based measurements are provided through a page-tagging system. When encoded in any Web site page, the tag provides an accurate and direct count of every page view and visitor, while also selecting and surveying a representative sample of the audience.
Nielsen//NetRatings created SiteCensus in partnership with SelectMetrics a technology research and development company that creates advanced online audience measurement technologies.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
