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NetRatings’ measurement service for online media community
NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that arms marketers and sales teams with trusted third-party validation of web site circulation. SiteCensus provides a focused, site-centric approach to audience analysis, delivering detailed information for niche and local market research needs.
As part of the Nielsen//NetRatings family of Internet research services, SiteCensus addresses the emerging business needs of media companies, content publishers and other Internet companies with in-depth measurements of key metrics, including visitors, page views, time spent and site demographics. SiteCensus expands the Nielsen//NetRatings product line by providing an intelligent solution for companies that are looking for comprehensive data and research metrics about their own sites or network of sites. The service sets a new standard for small Web site audience reporting through the following benefits:
— It provides focused and detailed research analysis for sites with smaller audience sizes
— In addition, it complements the Nielsen//NetRatings NetView Random Digit Dial measurement service and supplements larger size Web sites with different levels of site-centric analysis.
— Offers complete Web site total network circulation, reporting on data for content area audiences — within a site or network of sites.
— It justifies ad rates by showing prospects how client Web sites reach specific demographics.
— It tracks a site’s entire audience, including traffic from wireless and hand-held devices, Internet appliances, shared home and office computers, university PCs, as well as public terminals including libraries and Internet cafes.
An official release informs that the service’s census-based measurements are provided through a page-tagging system. When encoded in any Web site page, the tag provides an accurate and direct count of every page view and visitor, while also selecting and surveying a representative sample of the audience.
Nielsen//NetRatings created SiteCensus in partnership with SelectMetrics a technology research and development company that creates advanced online audience measurement technologies.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
