Brands
Netflix names Magali Huot director games marketing – mainstream games
Former dentsu and YouTube Gaming leader joins to steer mass appeal titles
LOS ANGELES: Netflix has appointed Magali Huot as director of games marketing for its mainstream games division, reinforcing its push to widen the appeal of its interactive entertainment slate.
Based in Los Angeles, Huot joins from dentsu, where she most recently served as svp, global gaming strategy. During her time there, she helped brands treat gaming not as a niche vertical but as a core marketing channel, shaping partnerships that connected culture, community and commerce.
Before dentsu, she spent nearly four years at YouTube, including as head of games publishers at YouTube gaming and senior gaming product marketing manager. She built the platform’s first global games publishers practice, formalising a data led approach to partner selection and creating scalable programmes across the Americas, EMEA and Apac.
Her work included amplifying major in game cultural moments in Fortnite, featuring artists such as Travis Scott and Ariana Grande, as well as advancing creator partnerships and live event strategies to deepen platform engagement.
Earlier, at Warner Bros. Entertainment, she served as director, content marketing across the games portfolio, leading campaigns for titles including Mortal Kombat 11. Her remit spanned strategic partnerships, esports programmes, branded content and experiential activations.
From launching Ubisoft’s first social media war rooms to developing large-scale publisher collaborations, Huot has built her career at the intersection of entertainment and interactive culture.
At Netflix, she now takes on the task of making mainstream gaming as intuitive and inviting as pressing play on a favourite series.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
