MAM
NetBiz bags social and digital duties for leading real estate player Dosti Realty
MUMBAI: NetBiz, a leading 360-degree digital performance-driven agency has bagged the digital mandate for Dosti Realty, one of the top real estate builders in Mumbai following a multi-agency pitch. The mandate includes handling the creative strategy and management of the brand’s digital assets. The mandate will include social media strategy, content marketing, search engine marketing (SEM) and creative strategy across digital platforms. With this win, NetBiz has further strengthened its portfolio in the real estate segment. Netbiz already services leading real estate players such as Omkar Realtors, The Wadhwa Group, Godrej Properties, Kanakia Spaces amongst others.
Commenting on the association, Dosti Realty, CMO, Mr.Nitin Nagpal said, “We understand the altering demands and gaining significance of digital platforms in order to connect with our digital savvy consumers. We are extremely happy to partner with NetBiz who will help us in amplifying our online presence across digital platforms. The team at Netbiz understands the long – term vision of the brand, our values and our core business. They have a distinctive approach and with their in-depth understanding of having worked with several brands in the real estate sector, we believe they are the right fit to help us achieve our targets.
We look forward to this partnership and believe that the young dynamic talent pool at Netbiz will not only enhance our image in the marketplace, but will also play a key role in increasing our sales for the upcoming projects at Dosti Realty.”
CEO, NetBiz, added, Arvind Jain , “We’re excited and proud that Dosti Realty has selected NetBiz as the digital Agency on Record (AOR) to build connections with their consumers. The real estate sector has already undergone a change and with the addition of digital, it has not only transformed various business models, but also essentially affected customer experiences. We look forward to elevating this real estate brand to be the top digital brand in its category. The team is working on a tailor-made digital strategy for Dosti Realty and we are confident our efforts will fructify in tangible results for the brand.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
