MAM
NetBiz bags 360-degree digital mandate for leading real estate player Shapoorji Pallonji Real Estate
MUMBAI: NetBiz, a leading 360-degree digital performance-driven agency has bagged 360-degree digital mandate for Shapoorji Pallonji Real Estate, one of the top real estate builders in Mumbai. The 360-degree mandate will include handling full service in all areas of digital marketing which consists of creative strategy & media planning, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, communicating the brand message and building awareness online, also ensuring that the brand reaches out to the right target audience and achieves its marketing objectives.
NetBiz also services other leading real estate players such asThe Wadhwa Group, Omkar Realtors, Godrej Properties, Kanakia Spaces amongst others.
Commenting on the association, Sunil Varrier – Chief Sales & Marketing Officer, Shapoorji Pallonji Real Estate – said, “We are happy to move digital media duties of our brands to NetBiz. We are confident that our partnership with NetBiz will help us scale our brands to new levels”.
NetBiz, CEO, Arvind Jain added, “We are elated and feel notable to bag Shapoorji Pallonji Real Estate’s digital mandate. Shapoorji Pallonji Real Estate continues a legacy of 150 years of success into the real estate sector. While we are thrilled to take on the mandate of yet another iconic brand, it sure is a challenging mandate for us. From my experience, I feel that the real estate sector is only growing and the companies are looking out for consumer friendly ways to communicate with their target consumers and enhance consumer experience. Our focus is to add value to their upcoming projects. We will leave no stone unturned and look forward to a fruitful association with the brand.”
MAM
Walkabout launches India’s first athlete recognition for over-55s
Walkabout Athlete Program offers Rs 25,000 stipend and national spotlight to active seniors 55 plus in track, badminton, cycling, swimming, kabaddi and more.
MUMBAI: Age may be just a number, but for India’s over-55 athletes it’s finally getting the medal it deserves without anyone having to hang up their boots. Walkabout, India’s largest community platform for active agers (55 plus), has rolled out the Walkabout Athlete Program, the country’s first formal initiative to recognise and support older adults who continue to compete seriously in organised sports. From track and field to badminton, cycling, swimming, martial arts, kabaddi, hockey, pickleball and even chess, the nationwide search is on for anyone over 55 who simply hasn’t stopped playing.
Selected athletes will receive a Rs 25,000 recognition stipend to help with training, equipment, entry fees or travel. They’ll also earn official Walkabout Athlete status, exclusive gear, and a national platform through content features, press interviews, social media spotlights and priority access to Walkabout events across India.
The first cohort will pick 4 to 5 athletes in the initial phase. Applications are open pan-India, with a selection panel judging consistency of participation, community influence, the quality and relatability of each athlete’s story, willingness to engage, and diversity across geography, sport and gender.
Walkabout co-founder and MD, BD and partnerships Ashwini Kapila put it perfectly, “I know a 58-year-old still competing in badminton tournaments. A community member took up athletics at 65. These people are everywhere in India, yet almost none get recognised. India has strong systems to find its next Olympic medallist, we’re building one that finds the 55-year-old who never stopped training. Both matter. Competitive sport doesn’t have to end at 30 or 40.”
The programme builds on Walkabout’s growing momentum in active ageing. In December 2025 the platform hosted its first Walkabout Senior Games in Mumbai (Juhu), followed by the nostalgic Senior Ball Night at Pioneer Hall in Bandra in March 2026. Founded in 2024 by Deval Delivala and Ashwini Kapila (formerly Getsetup India), WalkAbout has raised seed funding from HDFC Bank and partners with names including Raymond Realty, Bblunt, Furtados and Uber.
While India pours resources into spotting young talent, Walkabout is quietly championing the millions of adults over 50 who never left the field. This isn’t about nostalgia alone, it’s about giving late-life athletes the recognition, support and visibility they’ve long earned. Applications are now open for anyone ready to step into the spotlight and show that the game isn’t over until you decide it is.
