Ad Campaigns
AS-IT-IS Nutrition launches “Desh Ka Junoon” campaign
Mumbai – As India gears up to celebrate its 77th Independence Day, AS-IT-IS Nutrition, a leading name in the health and fitness industry, proudly announces its latest campaign, “Desh Ka Junoon.” This campaign highlights the spirit of dedication and pride that fuels every Indian’s heart.
The “Desh Ka Junoon” campaign features an inspiring narrative that resonates with the values of hard work, determination, and patriotism. It follows a young man who, on the early morning of Independence Day, prepares for the day with the same energy and pride that drives the nation forward. As he consumes AS-IT-IS Whey Protein and sets out for an Independence Day marathon, the campaign captures his journey of perseverance and patriotism, culminating in a powerful flag hoisting ceremony.
Speaking on the occasion, AS-IT-IS Nutrition co-founder & director Himmath Jain expressed his pride in the campaign, stating, “Independence Day is not just a date on the calendar; it is a reminder of the relentless spirit that defines our nation. ‘Desh Ka Junoon’ embodies this spirit, showcasing how our products support every individual’s journey towards fitness and health. Just as our ancestors fought for our country’s freedom, today’s youth are fighting for their personal health and well-being, and we are proud to be a part of that journey.”
AS-IT-IS Nutrition co-founder & director Arvind Jain added, “Our products are designed to provide pure, unadulterated nutrition to everyone who seeks to achieve their fitness goals. The ‘Desh Ka Junoon’ campaign is a reflection of our commitment to supporting every Indian in their quest for a healthier life. We believe that good health is the foundation of a strong nation, and through this campaign, we want to inspire everyone to take charge of their fitness, just as we take pride in our nation’s independence.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
