Brands
Nestlé India buoys consumer confidence with new print campaign
Kolkata: After the Swiss major FMCG Nestlé faced flak over the nutritional value of its products, its Indian unit has announced a major outreach campaign to reassure and retain its customers.
In the print advertisement released on Sunday, the company asked consumers to share their concerns. The ad displays the entire portfolio of Nestlé India products emphasising the fact that the products are made with “over a 100 years of trust.”
The multinational company said that it is releasing a series of print advertisements over the next few days, “to reassure consumers that it genuinely cares about what matters to them, what concerns them, and that we are there for them 24×7 if they have any questions or suggestions.” The ads also include contact details which consumers can use to reach out to the company.
The global food major came under fire last week, after Financial Times reported, that an internal document of the company has described a large portion of its food and drinks as ‘unhealthy. According to the report, more than 60 percent of Nestlé’s mainstream food and drinks portfolio did not meet the recognised definition of health. This excludes products like pet food, baby food, and specialised medical nutrition.
“Recent reports have questioned the healthfulness of Nestlé products, because of a global internal working document that was reported out of context. The portfolio analysis only covers about half the global sales, since several prominent categories were not included,” said a spokesperson for Nestlé India, as quoted by The Hindu.
According to the company, the portfolio analysis only covers about half the global sales, since several prominent categories were not included. “In fact, looking at the global portfolio as a whole, less than 30 per cent would not meet stringent external “healthfulness” standards, mostly representing indulgent products, which are acceptable in moderation as part of a healthy, balanced and enjoyable diet,” the spokesperson added.
The parent company of household names like Maggi, Milkmaid, Kitkat, Nescafé said its approach as “a credible, trustworthy and responsible company is to always communicate with consumers on facts, in a humble and transparent tone and manner.
In its defence, Nestlé had also said that efforts were ongoing over decades to improve the nutritional footprint of its products, adding that it has reduced sugar and sodium in the last two decades, about 14-15 per cent in the past seven years alone.
As far as Nestle India’s portfolio is concerned, it is somewhat different from its parent company with only nine out of Nestle’s 35 billionaire brands having a presence in India.
This is not the first time that Nestle has found itself in such controversy. Its instant noodles Maggi came under scrutiny after samples were reported to have higher than permissible levels of monosodium glutamate. Following legal challenges, negative consumer sentiment, it had to launch a fresh set of products.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
