MAM
Neo@Ogilvy names NDs of SEO and Mobile
MUMBAI: The full service digital arm of the the Ogilvy Group, Neo@Ogilvy has made a few appointments. Anil Singh joins Neo@Ogilvy as national director of SEO and Megha Ahuja will take on the role of national director (mobile) Neo@Ogilvy.
On the appointments, Neo@Ogilvy president and country head Sanjay Ramakrishnan said: “It’s great to have Anil and Megha join the neo@ogilvy team. One of the goals at Neo is to build deep domain capabilities across each aspect of digital marketing – Search, Mobile, Social and Display. The depth of capabilities is going to matter even more in the ever changing digital landscape. Anil and Megha are specialists in their domains and bring in vast amount of knowledge and experience in the SEO and Mobile space and I am sure it’s going to benefit all our clients.”
Singh brings in over 13 years of work experience in the digital space that spans various sectors. His expertise is specifically in SEO and prior to this he had spent seven years at Interactive Avenues, building the SEO practice from scratch.
Ahuja comes to us with a background that covers seven years in strategy, account management and digital marketing. Her exposure cuts across FMCG, auto, travel, telecom, media, healthcare and paints.
They will both be based in Delhi
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
