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NeoNiche’s vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India
MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients and today is one of the fastest-growing experiential marketing companies.
A young and a highly innovative team of experts that help brands create a seamless end-to-end experience for their audience and deliver immersive experiences that lead to unforgettable memories. NeoNiche has branches in Mumbai, Delhi, Chennai and Bangalore. The company’s growth has been above the industry standards since their inception in 2011 with a 100% year on year growth in their initial 3 years and since then they are consistently achieving 45% growth on a yearly basis.
Apart from Mr. Prateek N Kumar being the Founder and CEO of NeoNiche, there are other industry stalwarts at NeoNiche, like Mr. Ashish Sedani, Co-founder and Director –Experiential Deliveries; Mr. Valay Lakdavala, Co-founder and Director –Client Relations and Mr. Fayzad Wadia, Director – Business Acquisitions.
NeoNiche has encompassed the entire integrated solutions spectrum, from working on experiential marketing campaigns to events. They have created several memorable experiences for clients by implementing global best business and design practices with cutting edge technology like Augmented Reality, Virtual Reality and Artificial Intelligence to drive engagement and create content for their events. They use their own proprietary tool to bring in data intelligence for competitor analysis and also integrate machine learning for better planning and decision-making.
Speaking about the company’s rapid growth, Mr. Prateek N Kumar, Founder and CEO, NeoNiche said, “Business is an amalgamation of art and science and requires one to have the fundamentals in place. Our journey from being an event management agency to becoming an experiential marketing company today has undergone constant adaptability and understanding of how to become better than the others in the market. Having the right industry experts at various levels helped us achieve all our targets. At NeoNiche, we have continuously worked towards mastering the fundamentals of business by being customer centric and providing value to all our stakeholders through everlasting experiences.”
NeoNiche has 100+ professionals with diverse expertise and caters to over 40 plus esteemed clients and has activated over 1,00,000 plus audiences. NeoNiche believes in the core value of H.E.A.R.T (Honesty, Excellence, Accountability, Respect and Trust) and replicates the same amongst all its employees through several benefits and policies. Neovitalise is one such initiative practised at NeoNiche for the benefit of the employees and their families – wherein employees are given mandatory leaves twice a year to go for a holiday with their family and loved ones, additionally there are various other initiatives undertaken for employees to have a work life balance and efficiency at work– like flexible working hours, all paid medical check-ups, and having enjoyable days like bringing kids and pets to work, etc.
NeoNiche offers a range of products and services like Integrated Marketing, Digital Marketing and Experiential Marketing as their core offerings. NeoNiche is constantly looking for ways to innovate and provide seamless end-to-end experiences through their activities like – Event Planning, Event Operations, Creative Services, Brand Marketing, Digital Marketing, Audience Acquisition, Database Management, Product Launches, Corporate Seminars, Conferences and more.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
