MAM
NeoNiche Group bolsters leadership team with the appointment of Rahul Mane as HR head
Mumbai: NeoNiche Group, a leading full-service experiential marketing agency, announces the appointment of Rahul Mane as its new head of Human Resources. Mane brings over 15 years of experience; in building and leading high-performing HR teams within travel and e-commerce industries.
In his new role, Mane will be responsible for overseeing all aspects of NeoNiche’s human resources strategy, including talent acquisition, employee relations, learning and development, and performance management. He will play a key role in attracting, developing, and retaining top talent to support the agency’s continued growth and success.
“For long it has been an endeavor to consolidate our position by increasing our strategic team and capabilities. Our Vision 2025 states that NeoNiche will be one of the most respected “Full Services” Companies in terms of “People practices”, “Customer excellence” and “Revenues” in India.” said NeoNiche Group founder & CEO Prateek N. Kumar. “We are thrilled to welcome Rahul to the NeoNiche team, his proven track record of success in building strong company cultures and fostering employee engagement makes him a perfect fit for our organization. As NeoNiche continues to expand, Rahul’s leadership will be instrumental in ensuring we have the right talent in place to deliver exceptional results for our clients. I am sure his past experiences will be of great use.”
Mane joins NeoNiche from ClearTrip, where he served as Senior Manager of Human Resources and led a team of HR professionals in developing and implementing strategic HR initiatives. During his tenure, he played key roles in talent acquisition, employee relations, HR automation and Business Partnering. “I am excited to join NeoNiche, a company known for its creativity, innovation, and commitment to its people,” said Mane. “I look forward to partnering with the leadership team to create a best-in-class HR experience that attracts and retains top talent, fosters a culture of continuous learning and growth, and empowers our employees to achieve their full potential.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.








