MAM
NeoNiche Group bolsters leadership team with the appointment of Rahul Mane as HR head
Mumbai: NeoNiche Group, a leading full-service experiential marketing agency, announces the appointment of Rahul Mane as its new head of Human Resources. Mane brings over 15 years of experience; in building and leading high-performing HR teams within travel and e-commerce industries.
In his new role, Mane will be responsible for overseeing all aspects of NeoNiche’s human resources strategy, including talent acquisition, employee relations, learning and development, and performance management. He will play a key role in attracting, developing, and retaining top talent to support the agency’s continued growth and success.
“For long it has been an endeavor to consolidate our position by increasing our strategic team and capabilities. Our Vision 2025 states that NeoNiche will be one of the most respected “Full Services” Companies in terms of “People practices”, “Customer excellence” and “Revenues” in India.” said NeoNiche Group founder & CEO Prateek N. Kumar. “We are thrilled to welcome Rahul to the NeoNiche team, his proven track record of success in building strong company cultures and fostering employee engagement makes him a perfect fit for our organization. As NeoNiche continues to expand, Rahul’s leadership will be instrumental in ensuring we have the right talent in place to deliver exceptional results for our clients. I am sure his past experiences will be of great use.”
Mane joins NeoNiche from ClearTrip, where he served as Senior Manager of Human Resources and led a team of HR professionals in developing and implementing strategic HR initiatives. During his tenure, he played key roles in talent acquisition, employee relations, HR automation and Business Partnering. “I am excited to join NeoNiche, a company known for its creativity, innovation, and commitment to its people,” said Mane. “I look forward to partnering with the leadership team to create a best-in-class HR experience that attracts and retains top talent, fosters a culture of continuous learning and growth, and empowers our employees to achieve their full potential.”
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
