MAM
Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms
National, 09 December, 2020: With a mission to raise awareness surrounding mental wellness in the country, Mpower’s #SunoDekhoKaho campaign has successfully garnered over 31.3 Mn impressions across all digital media platforms, since its launch earlier last month. As a part of the campaign, a conversational video between Mrs. Neerja Birla, Founder and Chairperson, Mpower, and Bollywood Icon Shri Amitabh Bachchan, was released on Mpower’s YouTube, Facebook, and Instagram pages on 5th November. Since then, the campaign has seen Indians across the spectrum speak up about mental health and lend their support to this movement.
Further adding to its impact, the #SunoDekhoKaho campaign was endorsed by top celebrities like Hrithik Roshan, Farhan Akhtar, Swara Bhaskar, Kubbra Sait, Tisca Chopra and Malini Agarwal who spoke about paying attention to, and noticing behavioral changes among our loved ones. These well-known Bollywood faces voiced their opinions and amplified the campaign’s reach and termed the conversation as crucial and insightful.
In the freewheeling conversational video, the two leaders Mrs. Birla and Mr. Bachchan touched upon the harsh realities of mental health, the challenges people face because of it, and steps society can take to handle the situation with compassion. Over the course of the conversation, the two also delved into the meaning behind #SunoDekhoKaho – ‘Suno’- someone who can lend an ear to someone who needs it, ‘Dekho’ – lookout for symptoms of illness and suffering individuals and ‘Kaho’ – help somebody, and spread the word and build awareness about mental health.
Speaking about the success of the campaign, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said, “When we conceptualised the campaign, our endeavour was to destigmatise mental illness, and encourage people to open about their problems. Having a stalwart such as Mr. Bachchan join hands in our mission lent a powerful voice to the campaign, and enabled us to create a massive impact. I would like to thank all the media outlets who have sensitized the citizens about the campaign and each individual who has helped spread the word in his/her network. In just under a month, we have been able to cross 31.3 million impressions across Digital media, and I’m sure as we continue to create awareness about mental wellness, we will be able to reach a wider population in the country.”
The #SunoDekhoKaho campaign is aimed at encouraging people to listen, be watchful, and speak up to seek help. Mpower will provide support for all those in need and help them tackle mental health concerns.
Link to the video:
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
