Ad Campaigns
NDTV and Hyundai provide wheelchairs deployed at 4 Major Airports under ‘Samarth’ initiative
Mumbai: NDTV, a television news channel, renowned for championing social causes, has announced its latest contribution under ‘Samarth by Hyundai’. As a significant step towards this goal, this initiative provided 29 wheelchairs and 2 buggies across four major airports namely Mumbai, Ahmedabad, Lucknow, and Guwahati further enhancing accessibility.
The initiative seeks to furnish essential support by introducing wheelchairs and buggies, ensuring that every traveller can navigate airport environments with dignity and ease. This is just one of the many planned activities under Samarth by Hyundai focusing on creating an equitable experience for all travellers, regardless of their physical abilities.
‘Samarth by Hyundai’ is designed to promote inclusivity, shift perceptions and improve the quality of life for specially-abled marking the beginning of many planned activities across India. By uniting governments, corporations, and citizens, the initiative is not just about providing physical aid, but also about advocating for a society where every individual can thrive and is aimed at making public spaces more accessible and will stand as a commitment to fostering a more aware and inclusive society.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
