Ad Campaigns
Nawaz is face of Vodafone’s new campaign
NEW DELHI: Actor Nawazuddin Siddiqui is the brand ambassador in north India while Bobby Simha will be publicising the new Vodafone FLEX plan.
Vodafone India Director-Commercial Sandeep Kataria told Indiantelevision.com it would be a high-decibel, 360-degree multi-media creative campaign to propagate the launch and introduce this new concept. This highly vibrant and impactful campaign will be seen across mediums — TV, print, OOH, radio and digital.
Vodafone introduced Vodafone Flex to ease the problems of consumers who have to separately pay for voice data, STD calls, and Internet. Consumers will now pay a fixed fee for a period of 28 days that covers all.
Kataria said this plan was only for pre-paid subscribers, and would not apply to post-paid consumers. He said it would take away the hassle of consumers of remembering dates when they have to pay and will be able to use their monthly subscription. Furthermore, he said that, if the full amount paid remained unutilised, it would be carried over to the next month.
Consumers would receive a message three days before the period expires to let them know they need to renew their subscriptions. He said that 90 per cent of the consumers were still in the pre-paid segment.
The rates would vary from city to city, and the rates in Delhi range from Rs 119 (325 Flex) to Rs 399 (1750 Flex).
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
