Ad Campaigns
Navneet Education concludes ‘Gyan ke Ganesha’ campaign
Mumbai: Navneet Education Ltd successfully concluded its “Gyan ke Ganesha” campaign in honour of the Ganesh Chaturthi festival, capturing the essence of knowledge, creativity, and community involvement. The campaign, which was conducted across 90 schools in Maharashtra, encouraged students to donate old books, which were then used to create a unique Ganesha idol.
The initiative spanned ten cities: Pune, Ahmednagar, Nashik, Akola, Nanded, Dhule, Sangli, Solapur, Jalgaon, and Chhatrapati Sambhaji Nagar. Each city saw enthusiastic participation from schools, with students contributing their old books to this innovative and meaningful project. The school in each city that collected the most books was honoured with the Ganesha idol created from donated materials, symbolizing the fusion of knowledge and devotion.
Navneet’s ‘Gyan ke Ganesha’ campaign promoted environmental sustainability by repurposing old books and fostered a spirit of giving and community among students. The initiative was designed to instil the values of learning and sharing, resonating deeply with the festival’s ethos.
Navneet Education Ltd’s head of branding Devish Gala shared his thoughts on the initiative, “The ‘Gyan ke Ganesha’ campaign has been a testament to the power of collective effort and the significance of knowledge. By turning old books into a sacred idol, we wanted to convey the message that wisdom is eternal and can take many forms. The enthusiasm shown by the students and schools in embracing this concept has been truly inspiring. We are proud to have fostered a sense of responsibility and creativity in the young minds of Maharashtra, and we hope this initiative leaves a lasting impact on them.”
LMN Communications partner Suyash Lahoti said, “As Navneet’s creative partner, we at LMN Communications were inspired to craft a campaign that truly embodies their commitment to knowledge. The ‘Gyan ke Ganesha’ initiative, where we transformed old Navneet books into Ganpati idols, perfectly depicts the shared value of ‘knowledge’ between Lord Ganesha and Navneet, creating a deep emotional resonance with the audience.”
To further commemorate this unique celebration, Navneet Education Ltd documented the entire idol-making process and the joyous moments of the festival.
Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
