Ad Campaigns
Natureland Organics lights up this Diwali with their campaign #YeDiwaliSehatWali”
Mumbai: Natureland Organics, a leading brand in the organic food industry, is delighted to unveil its latest campaign, #YeDiwaliSehatWali. This campaign is ingeniously crafted to revolutionise the way Diwali, India’s cherished Festival of Lights, is celebrated. The initiative is a clarion call to the public to opt for healthier, 100 per cent natural and organic, unadulterated food products, that are free from pesticides and chemicals. To add to the festivities, Natureland Organics is also offering up to 25 per cent discount on their products.
Diwali is not just a festival; it’s an emotion deeply ingrained in the Indian psyche. It’s a time when families come together, and the air is filled with the aroma of traditional sweets. The exchange of sweets with loved ones is a time-honoured tradition that adds a layer of sweetness to the festival. However, this sweetness is often tainted by the alarming prevalence of adulterated food items. According to data from the Food and Consumer Affairs Ministry, between 2018 and 2022, nearly 4.7 lakh food samples were analysed, and an unsettling 1.2 lakh were found to be non-conforming. Furthermore, last year’s data revealed that out of 1,72,687 food samples examined, 44,421 were non-compliant with FSSAI standards.
“Diwali has always been synonymous with joy, lights, and of course, sweets. Our forefathers celebrated this festival with pure, homemade and unadulterated sweets. The #YeDiwaliSehatWali campaign is our endeavour to bring back that authenticity and purity. We want to ensure that people celebrate this joyous occasion without any health concerns,” said Natureland Organics managing director and founder Arvind Godara.
For a thoughtful and conscious Diwali celebration, Natureland Organics offers a wide range of organic products allowing consumers to curate their customised hampers for their loved ones with various wholesome options like jams, honey, juices, tea, amla candy, cornflakes, dry fruits, quinoa, and more. This not only adds a personal touch to the festivities but also aligns with the campaign’s core message of promoting healthier choices. Additionally, customers can choose a variety of organic products from Natureland Organics to make homemade sweets and snacks using pure ingredients such as kaju, ghee, besan, sugar, flour and more not only for the health-conscious but also for individuals with a sweet tooth. Celebrate this Diwali with the essence of wellness and togetherness of organic food.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
