Ad Campaigns
Natureland Organics spearheads drive for organic living and female entrepreneurship
Mumbai: Natureland Organics, a prominent figure in the organic food sector, is delighted to unveil a pioneering initiative for women nationwide this International Women’s Day. In a bid to empower women, Natureland Organics cordially invites women to collaborate with the brand as entrepreneurs, advocating its products and reaping financial benefits.
As we are gearing up to celebrate International Women’s Day (8 March 2024), Natureland Organics extends an invitation to women residing in metropolitan and tier one cities across India to join them in their crusade to champion organic living, uphold local farmers, and empower women to embrace healthier, more sustainable lifestyles. This initiative will also help women work in the comfort of their homes while reaping the financial benefits.
This initiative involves imparting comprehensive knowledge about all the Natureland Organics products and the benefits of organic food. Women participating in this program will be registered as entrepreneurs/influencers with Natureland Organics. They will be given a unique code allowing customers to get a flat 25 per cent off on Natureland Organics website purchases.
The initiative aims to enable women to gain financial independence while contributing to society by promoting the benefits of organic food.
“The objective of this program is not only to make women financially independent but also to create awareness about the health benefits of organic food and support the development of farmers and organic farming practices,” said Natureland Organics co-founder and director Ajeet Godara.
“We believe in the power of women to drive positive change in their communities, and this initiative is a testament to our commitment to empowerment and sustainability. Through leveraging their social networks, women have the opportunity to promote our brand and experience financial growth,” he added.
This program is tailored for homemakers and housewives seeking to re-enter the workforce. Those interested in participating should hold a degree, possess a strong social network, be willing to multitask, maintain an active social media presence, and demonstrate a passion for healthy eating. Natureland Organics aims to establish a community of empowered women committed to spreading the word and awareness about organic living.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
