Brands
Natasha Kapoor moves to Meta US as global media strategy lead for wearables
US: Natasha Kapoor is crossing continents, and upping the stakes. After five years shaping media strategy for Meta across India and Asia-Pacific, Kapoor has moved to the company’s US headquarters to take on the role of global media strategy lead for wearables, based in New York. The appointment marks a significant transition from regional leadership to a global remit at a time when Meta is doubling down on hardware-led growth.
Kapoor joined Meta in January 2021 and has since led strategic media planning for the Meta family of apps in India, before expanding her remit to APAC. Her work has spanned large-scale brand strategy, paid social and full-funnel media planning across some of Meta’s most competitive markets.
Her move to the US places her at the centre of Meta’s global wearables push, a category that sits at the intersection of hardware, platform ecosystems and emerging consumer behaviour.
Before Meta, Kapoor spent over a decade in senior roles across India’s media agency ecosystem. She was principal partner at Mindshare, leading the Unilever skin care and skin cleansing business, and earlier headed the Mumbai office of Starcom Mediavest Group as vice-president. Her career also includes senior stints at Mediacom, Samsung, Indiabulls Real Estate and Mindshare Fulcrum, where she worked across media buying, procurement, strategy and branded content.
Kapoor began her career in television buying and research, building a reputation for combining commercial rigour with strategic depth—a skill set that now travels with her to a global stage.
From Mumbai to Manhattan, Kapoor’s trajectory mirrors the shifting centre of gravity in media leadership: global, platform-led and relentlessly outcome-focused.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
