MAM
Nargis Dutt Foundation launches ‘Cancer is Curable’ campaign
MUMBAI: On World Cancer Day, Nargis Dutt Foundation hosted an event, launching a campaign to spread awareness and minimize the fear attached with ‘Cancer’. The event witnessed the presence of globally renowned oncologists like Dr. Shripad Banavali, Dr. Jyoti Bajpai, and Dr. Shylasree TS from Tata Memorial Hospital for a knowledge exchange laying emphasis on early diagnosis & timely treatment, at the Carter Road Amphitheatre, Bandra West.
The event saw some prominent personalities like young Ayan Hashmi and Bollywood celebrity Sonali Bendre coming together, to share their journey about courageously overcoming their battle with cancer. Shaimak Davar’s dance troupe VICTORY ARTS FOUNDATION along with Som Prem and Gracenotes’ musical performances created a scintillating experience for the guests.
Speaking at the event, the Trustee of the Nargis Dutt Foundation, Priya Dutt said, “We are tirelessly working to offer the best cancer care & diagnosis facilities to the less fortunate people. Our mission is to enrich their lives by imparting hope and courage to them and their families. I urge cancer patients and their families to stand strong.”
Nargis Dutt Foundation has been working passionately in the areas of Health and Education. From spreading cancer awareness and knowledge, to organizing free screening camps in rural regions of our country, NDF is financially and holistically supporting needy cancer patients with their treatment especially in Tata Memorial Hospital and also equipping rural hospitals with medical diagnostic equipments. Moreover, NDF has collaborated with Apollo Hospital, Tata Memorial, NM Medical & Asian Cancer Institute for excellence to offer cancer screening packages wherein the patients can register themselves to avail the service benefits. Besides this attractive insurance packages specific to cancer is available through LIC & HDFC Argo.
The vision and life of the founder Sunil Dutt and a strong visionary Late Smt. Nargis Dutt Ji and Nargis Dutt Foundation is to reach out to all those in need, irrespective of their caste, creed, and religion and work towards improving their quality life & enabling them with facilities to lead a comfortable life.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
