MAM
Nakshatra unveils logo and brand identity
MUMBAI: Diamond jewellery brand Nakshatra unveiled the brand’s new logo and its latest brand campaign – Glow Divine.
The new campaign and identity aims connect the brand with the inner beauty that every woman radiates. ‘Divine Force’ is one of the key attributes of the new campaign – a fresh take on the ‘Divine Luck’ philosophy associated with the brand.
The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes and aims to relate it to ethereal Goddess like divinity.
The new brand tagline, ‘Glow Divine‘, has been used in order to correlate the inner radiance that a diamond emits with the inner beauty that every woman radiates. In keeping with this, the new brand logo is inspired by a floral Indian motif that morphs into a constellation in a graphically depicted diamond cluster.
Gitanjali Group CMD Mehul Choksi said, “The new logo and identity is yet another milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations! It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”
Brand ambassador Katrina Kaif said, “The introduction of a new brand identity and logo simply enhances the divinity and immortality that Nakshatra represents. I look forward to a continued great association with Nakshatra and continue to wish the brand all the very best.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
