MAM
Nach Baliye grand finale scores 4.1 TVR, Star Plus stays at top
MUMBAI: Star Plus retained its position as the top Hindi general entertainment channel (GEC) in a week that saw the grand finale episode of its dancing reality show Nach Baliye delivering strong performance.
The channel gained 18 GRPs to end Week 12 of 2013 at 291 GRPs, according to TAM data provided by a Hindi GEC.
Star Plus aired the grand finale of Nach Baliye on 23 March from 8 pm to 11.30 pmwhich got 4.1 TVR. The show averaged 3.5 TVR.
Zee TV stood second in the pecking order with 207 GRPs (last week 202) while Colors took the third spot with 192 GRPS (187). Sony Entertainment Television followed with 155 GRPS (163). Comedy channel Sab gained seven rating points to collect 142 GRPs for the week ended 23 March. Life OK lost seven GRPs and finished the 12th week at 128 GRPs.
Star Plus‘ daily soap Diya Aur Bati Hum was the top rated show on TV with average TVR of 5.2 (5.3). Pyar ka Dard was the second highest rated show with average TVR of 3.7 (3.6) followed by Yeh Rishta Kya Kehlata Hai at 3.6 TVR (3.7).
Qubool Hai continued to be Zee‘s top rated fiction show at 3.1 TVR (3.0) while Balika Vadhu scored the highest for Colors with 3.5 TVR (3.6). CID was Sony‘s top rated show with 2.4 TVR (2.5) followed by Crime Patrol at 2.3 TVR (2.5).
The week saw the launch of two new shows on Hindi GECs – Badalte Rishton Ki Dastan on Zee (which replaced Mrs. Kaushik ki Panch Bahuen) and Bani-Ishq Da Kalma on Colors (which replaced Parvarish). Both the shows raked in average ratings of 1.6 TVR.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
