Ad Campaigns
myTrident launches OOH campaign across key Indian cities
Mumbai: myTrident, a name in the premium home décor industry, has unveiled its grand festive Out-Of-Home (OOH) advertising campaign across 15+ Indian cities. The billboard series is designed to deeply connect with customers, strengthening brand presence and boosting brand value.
The innovative campaign is not just about placement but also about creativity. The billboards feature a 3D immersive cut-out design, making them stand out in the bustling cityscapes. This unique approach adds a dynamic element to the campaign, creating a visually compelling effect that brings the product to life and creating a lasting impression.
myTrident chairperson Neha Gupta Bectorm expressed her excitement about the campaign, saying, “This festive season, we wanted to create something truly memorable that resonates with our audience. Our OOH campaign, featuring Kareena Kapoor Khan and Sharmila Tagore, is designed to capture the essence of our brand – a blend of luxury, comfort, style and especially family. We’ve chosen iconic locations to ensure our message reaches as many people as possible.”
The campaign has been strategically placed in key cities including Delhi NCR, Srinagar, Katra, Bhopal, Ludhiana, Jaipur, Amritsar, Jalandhar, Bathinda, Lucknow, Kanpur, and Chandigarh. The billboards have been mounted in high-traffic areas, ensuring maximum visibility and engagement. Prominent locations include South Extension and DND Flyway in Delhi, Elante Mall in Chandigarh, Ludhiana’s busiest streets, Hoshangabad Road in Bhopal, MI Road in Jaipur, and Ambarsar Mall in Amritsar, among others.
myTrident Group Corporate Ltd CEO Rajneesh Bhatia added, “Our goal with this campaign is to showcase our Bed & Bath collection in a way that’s both innovative and impactful. By utilizing 3D elements and choosing strategic locations, we’ve been able to create a campaign that not only promotes our products but also enhances the visual experience of the viewers. We’re confident that this will elevate our brand visibility during the festive season.”
With this ambitious OOH campaign, myTrident aims to solidify its presence in the home textiles market and continue to deliver high-quality products that enhance everyday living.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
