Ad Campaigns
MyJobee launches DVC to honour blue-collar workers this Independence Day
Mumbai: MyJobee, one of the online recruiting platforms in India, dedicated to the recruitment of the blue-collar workforce, has launched a digital video campaign (DVC) to raise awareness to honor the contributions of the blue-collar workforce across sectors. Through the DVC, MyJobee, is calling for a shift in the thought processes of individuals to recognise and celebrate the invaluable roles played by blue-collar workforces be it maids, delivery personnel, electricians, plumbers, security guards, construction workers and more.
Often, the contributions of blue-collar workers go unacknowledged, henceforth, MyJobee’s new DVC highlights the essential role these individuals play in making daily life easier and more efficient for everyone through their hard work and dedication. Despite their significant impact, blue-collar workers frequently face a lack of basic respect and recognition, which MyJobee seeks to address through this video campaign.
The DVC emphasises that the true measure of a job’s importance is never defined by its nature but by the value and ease it brings to our lives. The campaign is a call to action for everyone to break free from outdated mindsets that diminish the worth of these roles. Each job on the occupational spectrum contributes significantly to society and deserves equal respect and honor.
The camping is a reminder that all jobs are important and the blue-collar workforce plays a crucial role in the smooth functioning of society. By shifting societal perspectives and embracing a culture of inclusivity and respect, people can create a more equitable and appreciative society for all.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
